Chapter 2901: Started a Boycott of Bai Family Products
The exposure of the ancient tomb group threw the Bai family’s company into a crisis, with newspapers and media criticizing the Bai family.
It was said that Bai Hanmo lacked the qualities of a proper entrepreneur, destroying ancient artifacts and disregarding cultural relics just for the sake of a project.
On top of that, there were plenty of people already resentful of the rich, and once this incident spread online, the company’s image took an even bigger hit.
Many people even started a boycott of Bai family products. The Bai family’s products were already expensive, and after the price hikes, they became even more overpriced. With the boycott on top of that, the products simply couldn’t sell.
It was like adding insult to injury, and business slowed to a crawl.
Looking at the sales figures, Bai Hanmo felt like someone had poured ice water over him, sending a chill through his body.
He instantly calmed down.
Inside, though, Bai Hanmo was seething, feeling like the whole world was against him.
These people were simply unforgivable.
Bai Hanmo’s actions had alarmed the company’s board of directors. He couldn’t keep going like this.
Bai Hanmo had been in power for too long, and his mindset had changed. Even after raising prices, he didn’t think he had done anything wrong.
In his mind, the other side had bullied him too much, and he was just getting justice.
The shareholders pointed at Bai Hanmo, accusing him of damaging the company and ignoring its interests.
As Bai Hanmo looked at their faces, his anger only deepened.
In the past, these people had been as obedient as dogs, flattering him at every turn. Now, they actually dared to criticize and scold him.
Bai Hanmo’s eyes reddened, and his face twitched. “I’m in charge of the company. Since when is it your place to interfere?”
“This affects our interests, so why can’t we say something? You’re being too dictatorial,” one of the directors said, clearly unhappy.
Bai Hanmo scoffed. These people were endlessly greedy. In the past, he could satisfy them, and they wouldn’t say a word.
But now that there were problems, they all came one after another to criticize him. They were useless.
Bai Hanmo’s arrogance, combined with his simmering anger, only grew as the directors kept trying to persuade him.
To put it bluntly, his noble self-esteem had been hurt.
A dangerous thought crossed his mind—to drag the whole world down with him.
With that determination, he kept heading down his self-destructive path, bulldozing through everything.
However, after seeing the latest sales report, Bai Hanmo had no choice but to tamp down his frustration and anger, and he held a press conference.
He explained about the ancient tomb cluster and the price hikes.
When talking about the price increase, Bai Hanmo claimed that the product had been upgraded, which was why it was a little more expensive.
Now, as a reward for consumers, they were lowering the price back to the original.
Ning Shu watched the TV and shook her head. Did Bai Hanmo really think everyone was an idiot?
You say the product’s been upgraded, so it’s upgraded?
It was a completely insincere and pointless press conference. All it did was showcase Bai Hanmo’s arrogance and make him even more disliked.
Not long after the press conference, someone quickly debunked his claims. Online reports revealed that the Bai family’s products hadn’t been upgraded at all.
There had been no improvements, and some everyday items had the same quantity, but their prices were far higher than before.
The company had directly issued an order to raise prices, so the upgrade claim was just a way to trick people.
One lie spread and stirred up a lot of backlash. The Bai family company’s reputation was already bad, and now they were caught maliciously deceiving consumers.
The company’s reputation was in freefall, and so was its stock price.
Ning Shu had been buying up these discounted stocks, spending large sums of money.
With these shares in hand, she now had the leverage to do whatever she wanted.
Translator: Kaho
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